MailChimp loves starter-uppers. We love your skills and smarts, your scrapitude, your need to get Important Things done quickly and well. In fact, it kind of reminds us of us.
So yeah, we do email marketing, but did you know we’ve made a bunch of other really useful stuff, too? We’ve put together this list of things can help you kick even more ass in a variety of ways. All of the products and features below are free or have free versions.
1. Chimpadeedoo: Going to a lot of events? Networking your face off? As a start-upper, you know it’s all about getting contacts and making connections. Chimpadeedoo is an iPad app that let’s users sign-up for your totally awesome newsletter right on the spot (you are doing a newsletter, right?) No need to schlep home a bunch of random business cards thinking that you’ll figure it out later, this app let’s people who want to hear more about your business sign up on the spot.
2. ChimpFeedr: Mentors, VCs, tech bloggers, Ryan Gosling gossip sites: you’ve got a lot of news to keep up with. ChimpFeeder let’s you bring all your RSS feeds into one place, then mashes them all up like a giant banana milkshake — one that you read instead of drink. Saves you time, keeps you on top of all the latest news AND tastes delicious! Mmmm…newsy…
3. Chimpkit/Chimpbot: If you’re using the MailChimp API to do stuff (and you totally should!) these are the apps for you. They’ll let you Android and iPhone developers know if there’s been any changes or updates to the API. Useful information delivered in a timely fashion: it’s what all the kids are crazy for these days.
4. LongReply: Providing good customer service these days means you’re doing it in social media. Once purely the domain of the 800 number or a generic email box, customer questions and feedback is popping up all over the place including…Twitter! We’ve made talking with customers on Twitter easier by building LongReply, which allows you to respond to a Tweet in more than 140 characters. Sometimes longer is better, especially if the end result is a happy customer. Plus OMG cute wiener dog logo.
5. Mandrill: Mandrill is MailChimp’s latest product and one we think you’ll find really powerful and useful: it’s a transactional email system that runs on the same delivery infrastructure as MailChimp. This means that, when integrated with Mandrill, your app will have the ability to send, receive and track emails to your users, giving you control over messaging like confirmation emails, status updates, password change requests — any message your app generates to your users. Mandrill makes managing your notification emails easy so you can focus on other cool stuff for your new company, like getting more customers!
6. Onstage: You’ve built an email list, got some great content and you’re ready to send out your very first newsletter – yay! But you’d like your co-founder to take a look before hitting send. And come to think of it, your three investors may want to chime in. And maybe your English teacher mom should take a look. Hey that’s okay, we’ve build something that makes it easy for multiple people to review and make comments and edits to your newsletter masterpiece. By letting you approve or reject suggested edits, Onstage is a quick and easy way to make sure you get the messaging right. Mom will be pleased.
7. Pictaculous: Say you came up with the idea for your latest app while lounging on a beach in France. Pictaculous lets you upload an image (perhaps a favorite vacation photo), then creates a complementary palette based on the colors in the image. Voila! The color palette for your app is decided; a stunning tapestry of blues and golds. C’est magnifique!
8. RSS-to-email: This fab feature allows you to publish content on your blog and automatically send it out via email to your RSS subscribers, making it easy to share your content with a wider, email-checking audience. Because isn’t email the new blog? You can also track opens and click-throughs, which gives you more insight into what content is resonating with your audience.
9. Smartphones@: Ready to share your app with the world and want it to look its best? Send your naked app screenshot to email@example.com and we’ll frame it into the smart device of your choosing for the all-important accompanying image. Whether it’s for a blog post, a presentation, or a press release, your new app will sure look spiffy once it’s transmorgrified into an iPhone, iPad, Droid or Nexxus-wearing superapp.
10. Translation: Use the auto-translate feature in MailChimp’s sign-up form generator and it will automatically translate your sign-up form to what the selected language preferences is for an individual user. This feature also allows users to translate the content of your newsletter into the language of their choice. You’re international, lover, and now so is your app.
We know the start-up life can be tough — in fact it’s a jungle out there. At least now you’ve got a monkey on your side, one who’s built a lot of great stuff to help your new company succeed.
Michelle Riggen-Ransom is a start-up founder and freelance writer currently based in Seattle, WA. She works with MailChimp as a Web Weaver, which has something to do with storytelling, the Internet and spiders. She is afraid of spiders, but not the Internet. You can find her at her website Social Glu or @mriggen on Twitter.